Accounting+

Overview

Accounting+ is an initiative from the Center for Audit Quality designed to introduce a younger, diverse audience to accounting and help them explore the field as a potential career.

We were tasked at creating and designing a website for the initiative, the focus: how do we make accounting fun and engaging for a younger audience?

The platform needed to move beyond traditional educational content and create a more engaging, accessible experience that could connect accounting fundamentals with real career opportunities. We developed a mobile-first digital experience combining interactive content, educational resources, and career tools to help users explore accounting and take their next steps.

Solution

Because the demographics we were targeting have such a heavy preference for mobile devices, we focused on creating a mobile-first website that would make interacting with the accounting content and resources easy from any phone or tablet. Rather than relying on long blocks of educational copy, we introduced interactive flip cards, content walls, and other visual components that allowed users to explore information in smaller, more engaging pieces.

Quizzes and gamification elements, including earnable badges, turned educational content into more active experiences and encouraged users to continue exploring the platform.

The platform connected educational content with practical next steps through interview preparation, and other resources. The scholarship and internship hub was designed based on a "competitive" analysis of job search engines such as Indeed and LinkedIn. Understanding the way these sites allowed employers to create a well defined job posting, while potential employees could easily understand the role and benefits was an experience we wanted when students were searching for and applying to internships and scholarships.

Results

Accounting+ grew into a high-engagement digital platform for connecting students and young professionals with accounting education and career opportunities. The platform has generated more than 200,000 personal accounts and 5.5 million page views in Q1 2024, with 84% of traffic coming from mobile devices.

Alongside the site design and content strategy, I created visual assets for the program’s social media channels. These graphics supported a consistent visual identity across the program’s social presence and were incorporated into a content calendar managed by the broader team.