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Live Site
Business
Roundtable
Jason Tennis
Creative Director
Nolan Alessandro
Designer
Overview
Business Roundtable represents the CEOs of leading American companies. As the organization approached its 50th anniversary, our team set out to create a new visual identity and digital experience that would better communicate its history, research, and impact.
Solution
Business Roundtable had 50 years of history, research, and impact to communicate. The challenge was to transform that wealth of information into a modern, engaging visual experience. The 50th anniversary provided an opportunity to turn its history into something audiences could explore through interactive experiences, including a timeline of key milestones and an impact map highlighting the organization’s presence across the country.
Results
The redesigned website gave Business Roundtable a stronger visual presence while creating new ways to communicate its history and impact.
The 50th anniversary experiences helped turn organizational history into an interactive visual story, and the redesigned site saw a 51% increase in time on site.
