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Live Site
Business
Roundtable
Jason Tennis
Creative Director
Nolan Alessandro
Designer
Overview
Business Roundtable is an organization representing CEOs of leading American companies. BRT needed a new digital experience to better communicate its work, showcase its research, and engage both new and existing audiences. As the organization approached its 50th anniversary, we were tasked with creating a new visual design, UX, and information flow worthy of “50 years of excellence”.
Solution
Anchored by a new home page, the redesign focused on creating clearer pathways through the site's content while giving important organizational stories and research a stronger visual presence.
To make Business Roundtable's history and impact more engaging, the new site introduced interactive experiences as a part of the company’s 50 year anniversary. An interactive 50-year timeline allowed users to explore important milestones throughout the organization's history, while an impact map allowed visitors to explore the contributions of member companies at the state and district level.
Results
The redesigned experience helped turn Business Roundtable’s 50th anniversary into an opportunity for deeper audience engagement. Through interactive experiences such as the 50-year timeline and impact map, we succeeded in our goal and were able to create engaging ways for visitors to explore the organization’s history, milestones, and impact. The redesign contributed to a 51% increase in time on site, demonstrating stronger engagement.
