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Live Site
Center for
Audit Quality
Jason Tennis
Creative Director
Nolan Alessandro
Designer
Overview
The Center for Audit Quality (CAQ) is a nonprofit organization focused on improving public-company auditing in the United States. CAQ needed a more engaging visual presence that could make complex financial and accounting topics feel approachable while better communicating its mission and advocacy work.
Solution
We used CAQ’s existing brand as a starting point and built out a more engaging visual style through color, typography, graphic elements, and content layouts. The goal was to keep CAQ feeling professional and trustworthy while making the content feel more approachable and engaging. This helped give complex financial and accounting topics a clearer and more visually interesting presentation.
Results
The redesigned site increased engagement time-on-site by 293%, creating a stronger connection between CAQ’s mission, data, and resources. More than 2,000 pieces of legacy content were also migrated into the new visual system, creating a cohesive experience across the site.
